Avalanches in the Alps, slippery rails as a result of falling leaves, hurricanes crashing over the Caribbean, flooding due to climate change, or a severe earthquake in Mexico. Weather and related issues such as climate change and earthquakes are often given a prominent place in the news reports. Perhaps you’ve already noticed that often, weather experts are asked to provide explanations as to what is going on. To accomplish this Infoplaza has gathered a team of weather experts to explain virtually every weather event to anyone that wants to know more.

Weatherplaza and the media

Infoplaza provides weather reports across various media networks. Whether print, broadcast or new media, Infoplaza’s Weatherplaza platform is the source for all the weather data that is used for media content. Weatherplaza is a trademark of Infoplaza and the content developed for this platform is compile by the ‘weather experts’. The weather experts have daily contact with media editors on numerous and diverse weather-related topics and provide explanations and information for website news, newspaper interviews, radio chats and TV shows. For each medium, Infoplaza has the products and techniques available to provide appropriate content.

In-House Knowledge to Serve the Network

The reason Infoplaza has managed to keep so much knowledge in-house has been achieved by an innovative personnel policy. Meteorologists all have different backgrounds, so Infoplaza combines their expertise to enhance the content they produce. And their expertise extends to climate change, transport control, water boards and general management, seismology, presentation techniques, snowfall, extreme summer weather (tornadoes, thunderstorms, tropical hurricanes), offshore, shipping, aviation as well as many other areas where weather affects daily life. This combined knowledge is the foundation of Infoplaza’s weather services and it means we can always provide thorough and knowledgeable explanations when required.

Into this mix Infoplaza also bring the experiences and knowledge of our business customers. Their own work and projects are more or less influenced by the weather conditions, and for that reason they work closely with the Infoplaza weather experts. Infoplaza does not limit its client relationships to simple data supply, but instead prefers a closer collaboration so as to learn mutually from each other by sharing knowledge and understanding how weather influences specific business processes. Businesses, working together with the weather experts will work to establish solutions that not only minimize weather risk, but also try to generate the maximum possible benefit from them. As a direct consequence, this ‘knowledge exchange’ helps to provide new reference frameworks within the weather expert team so that future projects and operations can be better assessed and resolved.

A Good Meteorologist is a Versatile Meteorologist

Many people do not realize how versatile the profession of meteorologist has to be, and therefore how much specific market knowledge is required. Simply placing a sun on a weather map, or studying a weather model that everyone can view for free online is only a fraction of forecasters daily work. A meteorologist is a scientist who has to assess the outcomes of many forms of scientific based models, in order to extract information to determine degrees of accuracy. He is the link between both physics and mathematical calculations on the one hand, and substantial uncertainty on the other. If, for example, ten weather models calculate the temperature for the next three days, no one model will precisely replicate the findings of another. Therefore, the meteorologist’s judgment is critical in this process and can have far-reaching and costly consequences for society in general and companies in particular. That’s why expert knowledge is an essential part of our meteorologist’s routine, because only then can they properly understand the problems and opportunities of customers and as such, make the right choices from the numerous weather scenarios that are computed daily by weather models.